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This report examines a detailed action research process, Soft Systems Methodology (SSM) and discusses how the SSM approach might be of real help to managers in planning, resourcing, carryingout, monitoring and controlling new product development.
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Contents Section Page 1. Introduction 1 2. The Need for a Methodology 1 3. Hard and Soft Systems 1 4. Overview of SSM 4.1 The 7-stage description 4.2 SSM's Strengths 3 4 6 5. How SSM can aid managers in: * Planning new product development * Monitoring new product development * Controlling new product development * Resourcing and carrying out new product development 6 6 9 10 12 6. Conclusion 13 Bibliography 14 References 14 Appendix A 15 Abstract "SSM is not usually concerned with well-defined (often technical) problems in organisations - such as how to maximise the output from a manufacturing facility, but with ill-structured problem situations with which managers of all kinds and at all levels have to cope". Checkland and Holwell (1998). This report examines a detailed action research process, Soft Systems Methodology (SSM) and discusses how the SSM approach might be of real help to managers in planning, resourcing, carryingout, monitoring and controlling new product development. Statement of originality Please note that the work presented in this report is solely the work of the candidate unless where otherwise stated. Signed _ _...
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