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For global firms, describe the relationship between logistics strategy and other corporate strategies in the areas of technology, marketing and manufacturing
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BUSINESS LOGISTICS ONE-PAGE-BRIEF CHAPTER 5 - GLOBAL LOGISTICS For global firms, describe the relationship between logistics strategy and other corporate strategies in the areas of technology, marketing and manufacturing. * Logistics systems serve as the global infrastructure upon which the other systems operate * Logistics systems in itself give a source of competitive advantage * Understanding the service needs of customers in locations around the globe to develop an effective marketing, manufacturing and logistics strategies to satisfy the needs of the customer * Managing logistics as a system, shortening lead times when possible and moving towards the use of "focused" factories that produce limited product lines * Manufacturing - is a strategy in which one or a few plants are designated as the worldwide supplier/s of a given product or product line What are the major elements of the dynamic diamond suggested by Michael Porter? Which do you feel are most important to the success of companies operating...
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