Should supermarkets promote healthy eating? British Supermarkets are under constant pressure to uphold their consumer's expectations

... Should supermarkets promote healthy eating? British Supermarkets are under constant pressure to uphold their consumer's expectations, and at the moment healthy eating is a big issue. Consumers are changing their tastes towards the "healthier" options. This demand is putting pressure on the supermarkets to change their products and to compete against each other to make their product range healthier. Today the population in Britain is becoming more and more overweight and the number of clinically obese people in Britain has doubled in the past decade. 47 percent of men and 33 percent of women are overweight, and nearly a quarter of both sexes are obese.* Weight problems seem to be starting at an increasingly young age. In a recent study of Leeds school children, 20% of nine year olds and a third of 11 year old girls were overweight. One in ten of the primary school children in the study

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