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Report for Aintree Hospital Trust of findings of primary research. Marketing research Assignment
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MABA 115 Marketing Research Assignment Module Leader: Steve Baron F14, Chatham Building j.s.baron@liv.ac.uk 0151 795 3803 Group member P V, Patel (Pranav) Kris, Heerasing (Kris) Zhengchen, Wong (Clare) Yik Fung, Lam (Michael) Zhao, Wang (William) Submit date: 09th Dec 2005 Table of content Item Page Cover Page 1 Table of content 2 Report for Aintree Hospital Trust of findings of primary research 3 A critique of the research process and methods adopted 12 Appendix 1 - Questionnaire 19 Appendix 2 - Questionnaire Result 22 Appendix 3 - Focus Group Result 23 Appendix 4 - Recommendation Questions 24 Appendix 5 - Workload 25 Report for Aintree Hospital Trust of findings of primary research The purpose of this report is to find out views and opinions about Aintree Hospitals NHS Trust in Merseyside situated in NorthWest England .We would be 1conducting a survey to people who live within the catchment area of Aintree so that changes and improvements can be brought upon to the existing services. This report will also investigate the role of Aintree Hospital in the new healthcare marketplace where it is anticipated that...
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