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C. How my Market Research affected my marketing strategy. Said previously I have chosen to launch a health bar within the Confectionery industry. From my questionnaire the only people that did not eat chocolate was a small selection of women, I further found out that it was because of health risks and dietary levels. Out of the 30 people 3 did not eat chocolate, this is a gap in the market and the way to fill it would be a health bar. From the results it would be safe to say that from every 300 people 30 of them would eat health bars. This result is very worrying because that is still a very small market share just 1%. If the market share is just 1% why a health bar. Females buy bars from the supermarket most (most probably in bulk). This helps us know where to place the product and that we could...

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