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I need to produce a marketing strategy for a new or existing product. I have chosen Centrica/British Gas PLC and I will produce a marketing strategy for its main products: gas and electricity.
Member rating: No Rating | Words: | Submitted: Fri Oct 29 2004
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INTRODUCTION I need to produce a marketing strategy for a new or existing product. I have chosen Centrica/British Gas PLC and I will produce a marketing strategy for its main products: gas and electricity. The marketing strategy will include evidence and information about: 1. How the strategy is based on the principles of marketing. 2. How I used sources of primary and secondary marketing information. 3. How I analysed the impact of the external environment on my marketing decision. 4. How I analysed the marketing context and decided on an appropriate strategy. 5. How I developed a coherent mix of strategies to meet consumer needs. 6. An evaluation of the reliability of the differing marketing models used. "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives". This definition stresses the importance of beneficial exchanges that satisfy objectives of...
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