Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
How can Hughes Electrical improve it market Share?
Member rating: No Rating | Words: | Submitted: Wed Dec 17 2003
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Business Studies Coursework Name: - Richard Rutter Candidate: - 3186 How can Hughes Electrical improve it market Share? Aim: o To find out how Hughes Electrical increase its market share. In order to do this I will need to: o Research the history of Hughes. v o Plot where Hughes retail outlet(s) are in Norfolk. v o To research how location, can help Hughes, increases its market share. o Research what types of products they sell. o Find out what their target audience is. o Research the known methods of promotion. o Distinguish, which methods will be suitable for Hughes. o Recommend how Hughes can increase its market share, in the next five years. Objectives: o Find out what their performance has been like during the last 2 years. o Compare them to a successful competitor (Argos.), to see how they're differing and if they are more or less effective. History of Events concerning Hughes: 1921 - Hughes Electrical was founded in Lowestoft, Suffolk by Frank Hughes, a young electrical...
To see the full version of this document, and 143,615 others
