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What image of masculinity is represented in the text and in what way is it conveyed? Lexis & semantics The loaded magazine is a typical men's magazine and is thus addressed for men. The lexical choice is cruder and seems to represent the image of men as less tasteful and more colloquial lexis. For example the use of "thousands of pounds of beer money has been spunked on polystyrene that is destined to end up at the bottom of a shitty lake" the graphic words "spunked" for example give the impression of money being wasted or blown and this imagine is again is of a more male orientated audience. The title also is an example of intertextduality, "Birdmen of alcohol" The title is from the film Birdmen of Alcatraz, the head noun "alcohol" is premodified by "birdmen". This use of intertextduality is comical here as the image accompanying the title suggests that...

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