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This report will consider the opportunities and restrictions involved in exporting a single premium malt whisky such as Glen Sporran into the Korean alcoholic beverage market.
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University of Westminster Business School Peter Hill International Marketing 4MBS634 Product: Glen Sporran Country: South Korea Judy Ng W00144716B International Business with language Table of Contents 1.Republic of Korea. Page 3 1.1.Introduction Page 3 1.2 The Geographic's of South Korea Page 3 1.3 The overview of the Korean economy Page 4 2. Culture Page 5 2.1 Korean commercial and cultural characteristics Page 5 2.2 Drinking culture in Korea Page 6 2.3 Healthy trend in alcoholic consumption Page 7 3. Trade relations Page 7 3.1 Trade relationship between Republic of Korea and the United Kingdom Page 8 4. Whisky Page 9 4.1 The premium single malt whisky Page 9 4.2 Whisky in Korea Page 9 4.3 Impact of whisky restriction in Korea Page 10 4.4 The major giants of Whisky in Korea Page 10 5. Restrictions Page 11 5.1 Import Duties Page 11 5.2 Economic impact on whisky in Korea Page 11 6. Glen Sporran potential Competitors Page 12 6.1 Soju Page 12 6.2 Traditional alcoholic drinks Page 12 6.3 Direct Competitors Page 13 7. Target Market Page 13 8. Advertising in Korea Page 13 9. Image of Glen Sporran Page 14 9.1 Packaging of whisky Page 14 9.2 Labelling Page 15 9.3 Price Page 15 10. Distribution Page 16 10.1 Distribution methods...
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