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Since there are over 200 countries around the globe, companies such as Belco should consider the key environmental factors before entering new country markets. These factors are known as the C and SLEPT factors, Social/ Cultural, Legal, Economic, Political, Technological, and Competitors. These are the uncontrollable factors that will affect the companies' decisions, as well as the success of a company. Social/ Cultural A single country may sometimes comprise several nations and independent cultures, and within each of these groups, there may be different religions, languages and attitudes. An example is Canada, where the main language is not just English, but as well as French. These factors affect the buying behaviour of a consumer. There are four categories in social/ cultural factor which marketers should consider before entering new country markets. Firstly, habits and conventions can influence the behaviour of a consumer. For an example, some individuals may not be interested in...

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