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How does the world market affect US market? Marketing is an economic activity affected by the economic environment in which it is conducted. International marketing has a twofold economic environment: world economy and economy of individual countries. It is reasonable to speak of the world economy because the nations of the world do relate to each other economically. Nations also relate to each other politically, diplomatically, military, and culturally. Many of these other elements of international relations are intertwined with economic considerations. More recently, economic considerations have played a role in regional cooperative movements such as the European Union. International economic concerns are also frequent items on the agenda of the United Nations and its affiliated agencies. The existence of this world economy is critical for the business firm. Because nations do communicate to each other economically, international business operations are potential. These days, international marketers are main participants in...

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