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How Has Globalization Affected Corporate Strategy in the 21st Century?
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How Has Globalization Affected Corporate Strategy in the 21st Century International Business Strategy Siobhan Connell In the last 21 years the notion of a multinational company has changed significantly. This is best demonstrated by the 1973 United Nations definition, which clearly stated an enterprise is multinational if it "controls assets, factories, mines, sales offices, and the like in two or more countries" (Bartlett, Ghoshal 2000 p.3). As we know a multinational corporation is much more then just that it controls foreign assets, it must also have a substantial direct investment in foreign countries, as well as engaging in some form of management of these foreign assets. The evolution of corporations over this time has been somewhat difficult and by no means is the process of change finalized. As with most things this evolution and learning process could be seen as being life long. The environment in which we operate clearly evolves each year...
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