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BBUS 346 International Business Case Study: Enron International in India 2nd Feb, 2004 Han, Ying # 9475582 Introduction As a vanguard firstly entered India for international operation in 1990, Enron International experienced rise and fall through years and had been built into a global operation with remarkable achievements by 1997. Simultaneously, the growing presence in India became the major potential treasure in Enron International's business kingdom. As the CEO appointed by Enron's chairman, Rebecca Mark has been fastly gaining reputation for her splendid diplomatic skills and political intelligence. However, influenced by different factors, this critical international company had a tough way to its latter success. Although it was chosen by the India's former prime minister, Narasimha Rao, it successively experienced unexpected problems and complex conflict in the country. By 1997, Enron International had been built into a global operation with sales of $1.1 billion, annual profits of $220 million, and a backlog of international energy...

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