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Globalisation A study of multinationals and their effect on our local communities (Above: Guatemalan farmers show a carefree front as their simple lives are turned upside down by multinational food retail giants.) Presented to: Dr. Peter Sheldrake By: Steven Leptos (s3053319) Table of Contents Section Page Executive Summary 3 Introduction to Globalisation 4 - 6 Definition 4 Pro-Globalisation 4, 5 Anti-Globalisation 5, 6 Globalisation & Multinational Companies Social Impact 7-9 Branding 7 Multinationals 7-9 The Food Chain; Survival of the Biggest - (Case Study) 10-15 Introduction 10-12 Guatemala's Local Farmers 13-15 Conclusion 16, 17 References 18-20 Executive Summary This paper attempts to make sense of globalisation from a social and business perspective. Initially I will talk briefly about globalisation within our community and the different stand points those communities and individuals have taken; for and against globalisation. I will then talk about the multinational companies that have made the phenomenon of globalisation possible and these companies various impacts on societies and local communities around the world. The topic is further analysed by using multinational food retailing companies in Latin America as a case study. Displayed to...

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