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PEST analysis Forces outside the organisation are rarely stable, as many change dramatically and rapidly. PEST analysis will help me recognise these external influences that will affect my organisation in future. Many of these influences could be harmful to my business, but make me aware of new opportunities. By constantly scanning the marketing environment it is possible to identify new opportunities that can be built upon by changing the market mix. The PEST analysis will help me be aware of the political, economical, social and technological factors that will have an affect on my business. Political Privatisation Privatisation of a company will affect the government. Private business organisations are not owned by the government, but by private owners. My business will be a private limited company, owned by me. This is because businesses similar to mine are not owned by government, but are privatised. Therefore all competitors will be private, as there...

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