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Joaz Williamson How can Volkswagen lose its competitive edge? Evaluate the strategies they could employ to regain their former position. Nuffield Economics & Business AS level portfolio In this coursework I'm going to investigate competitive edge and how this can improve a Business and its financial situation. The company I'm going to assess is Volkswagen, who recently came across a slump in their financial situation and who are also beginning to loose their competitive edge. Volkswagen's relationship with the UK dates back to 1952, when the first two Beetles were sold. In 1953 Volkswagen Motors Ltd became the official UK importer, and the brand went from strength to strength. Today Volkswagen UK, as part of the Volkswagen Group, is one of the country's largest importers of vehicles, employing nearly 600 people nationwide, with the Volkswagen brand employing 174 in Blakelands alone. Volkswagen also has 260 retailers throughout the UK. Financial situation Volkswagens general...

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