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The task set was to create the opening sequence to a thriller or a campaign for a type of confectionary or service. As a group we felt most confident doing an ad campaign for a type of confectionary.
Member rating: No Rating | Words: | Submitted: Tue Sep 23 2003
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Part One The task set was to create the opening sequence to a thriller or a campaign for a type of confectionary or service. As a group we felt most confident doing an ad campaign for a type of confectionary. Then we had to decide what type of confectionary we would advertise. In our research we discovered, through TV there was no real market for health bars. We produced a questionnaire and one of the questions asked was 'can you give us a name of any health bar?' Two of the ten people we asked could. This gave us the incentive to advertise a health bar. During research into health bar adverts, we discovered them to be alike as they exposed similar messages and shared conventions. They portrayed health bars as being nutritious, low in fat, slimming and will make you look good and feel great. Each ad we examined...
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