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Study the language of home shopping channels.
Member rating: No Rating | Words: | Submitted: Fri Oct 15 2004
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Introduction For my investigation I have chosen to study the language of home shopping channels. I chose this topic because I thought it would be interesting to investigate the discourse of this persuasive language, as such channels represent a growth area in British television. However to make this method of shopping effective the presenter needs to go into great detail in order to describe the product to its full potential as the audience will know what the product is really like as they can not physically touch it. The presenter aims to obscure the fact that the text is monologic and tries to make it like dialogue. She does this by trying to create solidarity with the audience by using a number of techniques as for example the use of personal pronouns and creating that idea of a group definition. To add prestige and worth to the product she makes reference...
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