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SCHEDULING: WHERE POWER LIES IN TELEVISON
Member rating: No Rating | Words: | Submitted: Tue Apr 05 2005
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CRITICAL REVIEW SCHEDULING: WHERE POWER LIES IN TELEVISON The aims of the assignment is to discuss and evaluate how scheduling is constructed and how broadcasters use audiences to schedule their programmes. This assignment will also look at the competition that occurs between different channels when it comes to scheduling. One of the more important points that the article seems to touch on is 'genre'. Specific channels and specific national broadcasting systems have different generic mixes. Some genres are heavily featured while others are absent. Genre is recognised in the article as being a crucial factor to determine scheduling and the audience it is trying to target. Therefore genres not only become useful to the audience but also broadcasters who put a lot of thought in scheduling specific programmes to specific audiences. Therefore each television system and each broadcaster maintains a balance between the genres of television. The main networks in USA have...
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