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NIKE – Just Do It The renowned worldwide sportswear brand, Nike, was founded in 1964 by Philip Knight
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NIKE - Just Do It The renowned worldwide sportswear brand, Nike, was founded in 1964 by Philip Knight. The company was established with the idea of importing running shoes from Japan. The sole aim of the business was to compete with German brands such as Adidas and Puma. Japanese shoes were cheaper because labour in those days were cheaper in Japan. Initially, the Nike production began in Japan even though the Head Office is situated in the United States. It is in the Nike World Campus at Beaverton, Oregon where all product design is carried out. By 1977, Nike production had extended to South Korea and Taiwan. Once again it was the cheap labour that attracted Nike. However Nike did not own its own production plants, instead it contracted it out to local companies. The production handover to Taiwanese investors in the 1980s saw Nike move into mainland China. The...
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