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Media Text Analysis - Euro camp Who is it appealing to? The brochure is appealing to an audience of people who want to go on holiday. The holidays are based on staying in a slightly lower standard of accommodation therefore people who are not phased by this type of holiday would be intended for this brochure. The firm have targeted families for their holidays hence - all the activities for the children and minor nightlife that is available to offer, yet there are club in which the children can be left all day, like a crèche. This can be appealing to these targets because of the ideological backing that parents would wish to go away on holiday, leave the children somewhere and get on with their own activities. However, some families would want a more action packed holiday where they can go and get a 'sun tan' as well as taking advantage...

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