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Media Studies - Blade Runner At the start of the film the director captures the audiences attention by placing the words to set the time and the date of the film. Immediately the audience is made to concentrate on the film by reading the words. To keep the audience interested, many key words are made to stand out by either placing them in an italic font or by placing the key words in a different colour. They used the colour red to highlight many words, as this is a colour of war, anger, evilness and general negativity. By having variation in the text, the audience to not get bored early on. The music to accompany the words is eerie and metallic which implies to the audience that the film is violent and futuristic. At the beginning of film, after the words, the audience sees a long shot of the world,...

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