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Media Coursework There are many different charities in the UK supporting different causes. Charities in the UK need to advertise in order to raise funds, awareness and to gain support. Aid organizations advertise in different ways, some advertise on leaflets and posters, others advertise on TV. I will be analysing two charity appeals. They are leaflets produced by the "Adopt-A-Minefield" and by the "Sight Savers" charities. The main purpose of the "Adopt-A-Minefield" charity is to raise awareness and funds to clear landmines and help survivors of landmine accidents in developing countries. The key purpose of the "Sight Savers" leaflet is to prevent blindness in developing countries and to cure the disease called trachoma which begins in childhood. The audience for the "Adopt-A-Minefield" is expected to be shocked while reading the leaflet, to know landmines kill innocent people long after wars have ended and stop refugees from returning home. The audience is expected to respond practically...

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