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I fulfilled all the audience’s needs by meeting all elements that were lacking in the existing leaflet. My main priority was to clearly display all the essential information that a customer would require from a good salon leaflet.
Member rating: No Rating | Words: | Submitted: Fri Aug 18 2006
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SYNOPTIC EVALUATION In my brief I established two primary objectives that I wanted to achieve by designing this artefact. These were to gain awareness from potential customers for the company and to build customer loyalty from the existing customers. I aimed to fulfil all the elements that were lacking in the existing leaflet such as logo, slogan, other vital information and more. I anticipated that the success of my leaflet would increase the future profit gain in the business. It was important to establish how human function especially female. I chose different pictures to represent various elements. I originally chose to use several photos of models in order to create role models for the audience. I used a guilt technique by showing a representation of what females ought to look like. This technique works towards the personal communication aspect with the audience by focusing on their self-esteem and...
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