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How is the Guinness advert designed to sell Guinness to the target audience?
Member rating: No Rating | Words: | Submitted: Fri Jun 03 2005
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How is the Guinness advert designed to sell Guinness to the target audience? This Guinness advert uses a vast range of advertising techniques to sell Guinness to its target audience. The most important and effective technique used to sell Guinness is the role model, Marco, this is because Marco has defied the stereotype of an 'Old Man' e.g. walking sticks and moaning all the time, but instead he is very healthy, attractive for his age and well known in his area. This is every older man's dream, so by giving men the notion that they will be fit, healthy, attractive and well known by drinking Guinness, helps to sell Guinness a lot more to the target audience of 'an older man'. Guinness uses the role model, Marco, as an effective and compelling role model for the target audience of older men. Marco is a very well known person in the village that...
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