How effectively does the opening sequence of "Clueless" involve theaudience in the world of the film and how does it establish

Have a little read: ... How effectively does the opening sequence of "Clueless" involve the audience in the world of the film and how does it establish Cher as the central character. The film "Clueless", written and directed by Amy Heckerling in 1995, is an adaptation of Jane Austen's early 19th century novel "Emma". In order to translate the insular world of the provincial English town into a modern scenario, Heckerling hit upon the modern American high school, with its cliques and rituals. Although it appeals to a larger audience, the target audience is the teenage generation and with this in mind, Heckerling entertains us whilst successfully communicating her views. The film set the trend for a number of "teen movies" with its witty satire of the superficiality of the American "MTV" generation and its genre has been adopted by more modern films like "American Pie 2" and "Mean Girls". The opening sequence of Clueless sets the scene beautifully and immediately takes the audience into the world of the film's main character Cher. The film has the briefest of introductions with the "Paramount" logo appearing simultaneously with the soundtrack, "Kids in America", being played over it. This breaks with tradition as this logo, which is normally presented with sedate music or is in total silence, is here included in the main body of the film. It is followed by the film's title in daring and colourful letters, in a pop up style font. The way the producers have set out everything, it suggests that they want to grab your attention, with the title graphics, but only for a split second. They do not want any interruptions! The first scene is short montage of Cher and her way of life e.g. shopping, partying etc. It is filmed in a "hand- held" style with lots of jerky movements and out of focus scenes. It resembles a home movie! In my opinion theses initial scenes offer the audience a brilliant insight into the world of the film. Shortly before the end of the montage Cher starts her narration, leaving us in no doubt that she is the main character around which the film evolves. She tries in vain to convince her captivated audience that she has "a way normal life for a teenage girl," which is very hard to accept as she is choosing her school outfit with the help of a computer. It can not be the norm, even in