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How does the ‘Lord of the Rings’ trailers prepare the audience for the films?
Member rating: No Rating | Words: | Submitted: Wed Jun 15 2005
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How does the 'Lord of the Rings' trailers prepare the audience for the films? Trailers are used to advertise a film. In the trailer, there are generally stock scenes from that genre to appeal to the target audience. Also, trailers are typically a device used to shape audience expectations of that film. In addition, films will often have a Unique Selling Point that is emphasised throughout the trailer. A Unique Selling Point is generally how the directors and producers wish to portray a film to potential viewers. In Lord of the Rings, the Unique Selling Point was atypical from all other films. Peter Jackson, the director of the trilogy, knew that his film was something original and special and the trailer picks up on this through the use of narrative, the choice of shots, the music and the pace of editing. The Lord of the Rings trailers are distinctive in the...
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