How do the makers of 'Shrek' use presentational devices to reverse the tradition, and reveal the ogre as good, while the prince is evil?

... How do the makers of 'Shrek' use presentational devices to reverse the tradition, and reveal the ogre as good, while the prince is evil? 'Shrek' is an award winning animated film that appeals to all ages due to its unorthodox and interesting approach to a fairy tale. In traditional fairytales there will be an attractive young maiden; a handsome, brave man usually of high office, as the hero; and inevitably bitter, disfigured evil character. Most plots will meander through a series of unfortunate mishaps, leading to the fair young maiden caught in a tower and in distress. The dashing young male risks his life to save her, but gets hampered by the wicked character who usually has some kind of connection to either the male or the female. Of course, the victorious young man rescues his damsel in distress and their true love is sealed with a kiss. 'Shrek's main aim

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