Compare the opening few minutes of, “We’ve got the builders in” with “Brat Camp.” How do they appeal to their target audience? What issues of representation arise? What elements of narrative are evident here?
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Compare the opening few minutes of, "We've got the builders in" with "Brat Camp." How do they appeal to their target audience? What issues of representation arise? What elements of narrative are evident here? Both programmes have different audiences and therefore the director, producer and editor of the film must work together to target their audience. "We've got the builders in" is targeting at a male audience, who most likely, too are having the builders in and are interested in what will happen and how builders and the situation should be dealt with. Although many DIY programmes are directed at women, due to the fact that this has the word builder in and men usually deal with the builders and it is a male orientated employment, it is clear from the title that this is most likely for a male audience. By using the term "we've got the builders in" this...

