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Analysis of advert and rules In this analysis I am going to be highlighting the key lexical features used in my advert and rule booklet about football. To do this you have to use the frameworks, semantics, lexis, syntax and grammar. The first piece of work that I did was a rule booklet for football. There is quite a lot of technical terminology that hasn't been used due to the type of writing that it is. No abstract nouns have been used, because in a rule booklet it isn't about emotions and feelings, its about commands and statements of information. The first feature that we come across in the rule booklet is the fact that imperatives have been used already. "These are the essential things that a football pitch must have". This is an example of a controlled verb and an imperative, as it states that something must be done. Control...

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