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Analyse printed and television adverts for drink driving campaign. Examine the way in which language and presentation are used to influence the audience.
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Daniel Walsh English GCSE Media Assignment Task: Analyse printed and television adverts for drink driving campaign. Examine the way in which language and presentation are used to influence the audience. Drink driving campaigns are used to influence people not to drink and drive. The target audience is usually about seventeen and upwards this is because only people from seventeen upwards can have a chance to drink and drive although the younger audiences would have knowledge of drink driving. Visual pictures are used to attract attention from the audience, for example in the leaflet 'The Shock Factor' is used because there is death scene that shows you what could happen as a result of dink driving Two adverts have been made. A television advert 'The Long Weekend' and a leaflet produced by 'The Department of the Environment, Transport and the Regions' 1997. Persuasion and informing are used to make audience think about their actions...
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