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Analyse 'The Score' and 'Drugs the Facts' looking at how genres have been used and subverted in order to attract a specific audience. How effective is this?  

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Analyse 'The Score' and 'Drugs the Facts' looking at how genres have been used and subverted in order to attract a specific audience. How effective is this? The leaflets 'The Score' and 'Drugs the Facts' both use the same genre as a teen magazine would, although they have subverted all the generic conventions so that they are in some way associated with drugs. Many effects are designed to achieve a subconscious response. As the reader registers them subliminally this is very effective. The overt purpose of both leaflets is to try and give accurate information about drug use and try to prevent it. 'Drugs the Facts' has a target audience of around 11-14. The institutional belief held behind the writers about this demographic audience is that they do not exploit drug use, and this topic is new to them. Therefore they have produced this leaflet that it advises children to stay away...

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