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My product study will focus on a "smallish stereo-headphone cassette player" (Klein's description of an unfamiliar product,) commonly known as the 'Sony Walkman.'
Member rating: No Rating | Words: | Submitted: Tue Aug 19 2003
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WHAT IS GOING TO BE STUDIED? My product study will focus on a "smallish stereo-headphone cassette player" (Klein's description of an unfamiliar product,) commonly known as the 'Sony Walkman.' "The Walkman has always been about personal portable entertainment. Underlying this theme is a very strong message of personal music freedom. It gives consumers the freedom to define their music experience by choosing when, where and what to listen. With Walkman, music moved out of the home and into the streets and became part and parcel of modern lifestyle. Music freedom was a message that everyone can relate to. Before long, the world "Walkman" became a household name and every portable device took the Walkman as a role model. The word "Walkman" can now be found in most modern dictionaries." http://www.sony.ph WHY WAS THE TOPIC CHOSEN? When choosing a product to base my study on, the first decision I made was to research a product...
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