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Stace & Dunphy (2001) identify five dilemmas of change: Five dilemmas that have characterised decisions about organisational change: 1. Adaptive V rational strategy development 2. Cultural change V structural change 3. Continuous improvement V radical transformation 4. Empowerment V leadership and command. 5. Economic V Social goals Having discussed the five dilemmas, Dunphy and Stace (1996) differentiate them in terms of `soft' and `hard' approaches to managing change: Soft approaches are characterised by: adaptive strategy, cultural change, continuous improvement and empowerment. while hard approaches are characterised by: rational strategy, structural change, radical transformation and leadership and command. Introduction to Cultural Change & Structural Success in business is often determined by how effective an organization manages cultural change. That is success is not achieved by an executive's skills alone, nor by the visible features - the strategy, structure and reward system - of the organization. Every organization has an invisible quality - a certain style, a character, a way of...

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