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Shinder Singh BSAD 184 Case study AGSM A good mission statement provides strategic vision and direction for the organization. A mission statement is a key tool that can be as important as business plan. It captures, in a few sentences, the essence of business's goals and the philosophies underlying them. Goals and objectives are the short term measures used to get there. However, in the case of AGSM the mission statement seemed to be too broad and does not seem to be focused to the goals that AGSM want to reach. A more clear and understandable mission and vision could have been created. More specific goals and objectives have been included and equally important, the mission statement should signals and give direction what business are all about to all stakeholders of AGSM. Throughout this paper I will discuss how to revise the mission statement and its goals and objectives to make it...

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