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13th October Mr Turner Assess the relative advantages of Quantitative research data and Qualitative Quantitative research data is a formal, objective, systematic process in which numerical data is utilised to obtain information around the world. Quantitative research is all about quantifying the relationships between variables such as height, weight. It is obtained by such things as questionnaires, official statistics and planned interviews and then from the numerical data we can identify trends and correlations and get an idea of the attitudes of large numbers of people which can be very helpful. It is obtained mostly in the form of numbers. They were originally developed in the natural sciences to study natural phenomena. Qualitative research data is all types of data that are not in the form of numbers including written sources, pictures, films, open-ended questions and unstructured interviews. Qualitative data can often provide a richer and more in-depth picture of social life. It was...

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