A small newsagent named 'Shah News' has decided to diversify, and begun to rent digital media to the public. It began as a small experiment, to see if it would work out in his current local area.

... Analysis Identification of Problem A small newsagent named 'Shah News' has decided to diversify, and begun to rent digital media to the public. It began as a small experiment, to see if it would work out in his current local area. To his advantage, it has become very popular because of two main reasons; because his newsagent is situated on a main road with most property being residential, and the fact that he has a highly respected reputation with the local area (mainly because of his competitive pricing of groceries, confectionary and cosmetics). He has already built a sizeable customer database, and currently he is just using a larger alternative to a notebook to store information on members and his media. He is already expending his media collection, as his member base gets larger too. He has discovered that it is possible to store information in database format on a computer, from seeing

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