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To: MD of Sainsbury's From: Mandy Barn Date: 27th July 2007 Subject : Aims, objectives and stakeholders of Sainsbury's Introduction: This report is about the main aims and objectives of Sainsbury's. It is based on the businesses mission statement, aims and objectives and how businesses meet the expectations of its stakeholders. Sainsbury's mission statement: A mission statement is a short paragraph that helps the employees, customers, suppliers and staff to understand the business by stating the businesses beliefs, visions and values. "Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together." This mission statement is good. It says what the main points of the business are and how they can achieve them. For example it says they will provide a great service at good prices. This mission statement is too vague. It doesn't state all the values that the business has. Business objectives: To invest...

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