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In an organization Synergy becomes very important. Take an organization of your choice and bring out the importance of synergy in making the organization more productive.
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1. In an organization Synergy becomes very important. Take an organization of your choice and bring out the importance of synergy in making the organization more productive. In this assignment I have chosen Al Wahdania General Trading Company (AWGTC) to bring out the importance of synergy. We will see how synergy helps the organization to reach new heights. Concepts of Synergy. Synergy means that the whole is greater than the sum of its parts. The concept of synergy is at the core of resource-based thinking, dating back to Edith Penrose's seminal contribution. More specifically Penrose (1959), without using the actual word though, was concerned with two forms of synergy: the possibility of sharing particularly managerial resources, which is brought about due to inevitable indivisibilities of resources, and transfer of excess (and limitedly tradeable) resources. Ansoff (1965, p. 80) describes four types of synergy: 1. Sales synergy, which occurs when different products use common distribution channels, common...
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