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Why Tesco consider their competitors to be Sainsbury's or Asda and not Aldi or Netto.
Member rating: No Rating | Words: | Submitted: Thu Jan 13 2005
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Why Tesco consider their competitors to be Sainsbury's or Asda and not Aldi or Netto. Tesco, Asda and Sainsbury's are much bigger stores than the discount stores like Aldi and Netto. This means the bigger supermarkets will be able to sell more goods and gain a bigger profit. If Aldi and Netto were to make their stores bigger they would be able to compete with Tesco, Asda and Sainsbury's in the sales department. This will mean that they will be able to contain more goods and sell more to gain a larger profit. It will give them the opportunity to sell more different types of foods and different brands. The larger supermarkets are now using diversification and sell more different types of products e.g. electrical goods and clothing. Expansion of the smaller supermarkets would also give them the opportunity to diversify their product range and start competing with the bigger ones. Recently...
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