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Ulto plc is a well know manufacturer of sports cars. The company has just discovered a safety problem with a new model that has been on sale in the UK for several weeks. The problem is due to a design fault. Discuss the possible consequences.
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Sarah Lee Mr. Griffin - Objectives and Strategy Ulto plc is a well know manufacturer of sports cars. The company has just discovered a safety problem with a new model that has been on sale in the UK for several weeks. The problem is due to a design fault. Discuss the possible consequences of this discovery for the firm. Firstly, such an occurrence would bring dramatic damages to the company's name. Ulto is a manufacturer of sports cars which is a product that carries a large amount of prestige. As the cars have a fault, the reputation of the firm will be severely damaged. This in turn would dramatically damage future sales of the car as customers expect high perform and safe cars. This would therefore cause future marketing and advertisement problems. In addition, the customers who were sold the vehicles would be extremely dissatisfied and would be inclined to take...
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