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This report is about Florence Manufacturing Limited, giving a brief overview of analyses and making recommendation to Florence Manufacturing Limited on how the company should proceed on the problems they are experiencing.  

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TO: SHAREHOLDERS FROM: ELIZABETH, ANKUR, LEE AND MEHOLI. DATE: 24TH NOVEMBER 2003 REFRENCE: HOW CAN FLORENCE MANUFACTURING LIMITED SOLVES THE PROBLEMS THEY ARE EXPERENCING 1.0. EXCUTIVE SUMMARY This report is about Florence Manufacturing Limited, giving a brief overview of analyses and making recommendation to Florence Manufacturing Limited on how the company should proceed on the problems they are experiencing. The purpose of this report concern about Florence Manufacturing Limited based in West Kent slow sales in their canned soft drinks. 2.0. INTRODUCTION Increase in competition in the supply of canned soft drinks has led to a decline in the market share of Florence Manufacturing Limited although they are still the market leader in the supply of canned soft drinks. The organisation has loyal clients consequently it has taken its position as the market leader for granted. The unique selling point of the organisation is its excellent relationship with supplier (stock is fully supplied) and the only major problem...

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