Salma Ahmed
English Lit. GCSE Student
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Subway Franchise
- Words:
- 7080
- Submitted:
- Mon Mar 30 2009
- Mark submitted by Author:
Have a little read: ... Table of Contents 1 Introduction 2 1.1 Business My Idea 2 1.2 My Skills 2 1.3 Projects Aims & Objectives 2 1.4 Business Aims & Objectives 3 1.5 Methodology 4 1.6 Mission Statement 5 1.7 SWOT 6 1.8 PEST-G Analysis 8 1.9 Target Audience 11 1.10 Business Structure 12 Marketing Mix: 13 1.11 Product 13 1.12 Place 13 1.13 Promotion 13 1.14 Product for my business 13 1.15 Place for my business 13 1.16 Promotion for my business 13 Market Research: 13 1.17 Primary Research 13 1.18 Secondary Research 17 1.19 Sampling 17 1.20 Questionnaire graph 17 1.21 Results 17 1.22 Location 17 1.23 Target audience 17 1.24 Materials 17 1.25 Transportation 17 1.26 Communication 17 1.27 Labour 17 1.28 Image of location 17 1.29 Qualitative decisions 17 Finance: 17 1.30 Cost of the site 17 1.31 Breakeven Graph 17 1.32 Cash Flow Forecast 17 1.33 Profit and Loss 17 1.34 Discussion of Finance 17 1.35 Bibliography 17 2 Evaluation 17 3 Appendices A-J 17 1 Introduction 1.1 Business My Idea My idea is to set up an established franchise. Thus a Subway Franchise. My decision was based on the idea that there is a gap in the market for this particular business especially in the South Norwood area. The only well known sandwich outlet is Subway and although it is already a well-established brand name, I believe that in the correct location my own store will have the potential to make a lot of profit and survive. My businesses unique selling point will be giving my customers the choice to choose which fillings or types of breads they wish to
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