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Previously known as Abbey National.
Member rating: No Rating | Words: | Submitted: Tue Apr 13 2004
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Abbey History Abbey is a bank that was formed in 1944, following the merger of the Abbey Road Building Society and the National Building Society. Previously known as Abbey National, it changed its name in 2003, unveiling a new look and announcing their intention to "turn banking on its head." It is the sixth largest bank by assets in the UK, providing personal financial products and services such as mortgages, banking, general insurance and life assurance. Abbey is also involved in Commercial Banking. It employs around 26,000 people, and has about 1.8 million shareholders.1 Mission Statement and Strategic Objective Every organisation has a mission, a purpose, a reason for being. A popular view of a mission statement is that it should be no longer than a single line, and should be easy to understand. The mission should be the brand. This seems to be a policy that Abbey has followed. Their mission statement reads...
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