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Perkins Diesel engines and Morrisons supermarket, Company organisation
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GCSE Applied Business (double award) Unit 1 - investigating business Aims and objectives (A1) The difference between an aim and an objective is that an aim is vague e.g. "we aim to make a profit" and an objective is more specific and says how much and when by e.g. "we aim to make £5 million by next month". Perkins aims and objectives; Perkins have a vision to be a $100 billion company by 2020. Perkins aims * To maximise profit. This aim means that they want to get the highest profit possible. This is important to Perkins because they want to be THE manufacturer of diesel engines and they do not want to just be a bit better than their competition, they want to be the dominant brand. * To empower and train employees. Having trained staff will be more efficient and the quality of the product will be as well. Staff having more responsibility will give the employees more...
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