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1.0 Introduction The company I have chosen is Stead and Simpsons Plc. Stead and Simpsons has been involved in retail since 1834, this means that this year is their 170th year. Stead and Simpson was a leather merchant and curriers business but soon expanded to include the production of leather and ready-made boots and shoes nationwide. Stead and Simpson moved to the midlands during the late 1840's and established factories in Daventry and Leicester. In the early 1870's Stead and Simpson opened its first retail branches in Carlisle, Whitehaven, South Shields and Sunderland and by 1889 the company had approximately 100 branches, this means that Stead and Simpson grew at a very fast rate. The company stopped manufacturing its own products in 1973 and successfully continued growing the retail stores. It was originally a partnership between Mr Edmund Stead and Mr Edward Simpson. There was a management buyout in 1993. Stead and Simpson is...

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