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Objectives of Cadbury Schweppes plc Cadbury Schweppes (CS) objectives: It is important to understand how CS objectives fit in with their aims and strategies. * The aim states what you want * The objectives set out what you need to have achieved to get what you want * The strategies are courses of action, which enable you to meet your objectives. In order for smart objectives to be effective, CS must: * Provide detail about what specifically needs to be achieved e.g. often in a quantitative form * Have a time limit by when they need to have been achieved e.g. deadline for achieving something on March 2nd * Need to state the necessary resources that they require in order that objectives can be met. Cadbury Schweppes main objective is to expand the company: "Cadbury Schweppes' governing objective is growth of shareowner value." CS pursues this objective of growth by: * 'Focussing on the core businesses of...

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