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Mergers and takeover investigation
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GCSE Business and Economics Mergers and Takeover investigation By Sarah Dawson 10V4 I will be investigating the merger of Carlton and Granada; the new company is now called ITV. A merger occurs when two business organisations, roughly the same size, recognise the mutual benefits that could be gained by joining together. So the TV companies Carlton and Granada would gain a variety of benefits by merging. Some of the reasons for merging may be: -To reduce fixed costs - by merging Carlton and Granada will save money. For example, the new company will only need one head office. Currently they will have one each. So when they merge the new entity will be able to sell off the head office buildings. - Increased market share - this makes the newly formed company much more powerful in the market place - it strengthens its negotiating position with companies that wish to undertake TV advertising. -Economies...
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