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Looking at The Body Shop as an example of a franchiser.
Member rating: No Rating | Words: | Submitted: Thu Dec 11 2003
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Introduction I am doing this report on franchising. I am looking at The Body Shop as an example of a franchiser. The Body Shop has expanded hugely since it began life in a small shop in Brighton, East Sussex in 1976. It was a sole-trader business founded by Anita Roddick to enable her to raise her children whilst her husband was away. Originally it sold just over 25 hand made products in unusual packing. The Body Shop since has enjoyed rapid growth both in the United Kingdom and internationally through franchising. As in any business The Body Shops main aim is to expand in as many countries as possible and make as much profit whilst keeping a good company name. Some of Anita's famous on-going campaigns are against animal testing, supporting community trade, and increasing the self-esteem of its customers through a popular advertising campaign and to turn The Body...
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