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Investigation of a Medium or Large Firm Section 1: Businesses exist to provide goods and services. All businesses, wether they aim to make a profit or not, have to make products and/or provide services that satisfy customers wants and needs. Businesses set themselves objectives that govern the way they operate. The main aims and objectives of most businesses are: * Making a profit (or surplus) * Increasing sales or market share * Surviving * Providing services to the community * Offering charitable or non-profit services, such as caring for the environment * Developing staff skills * Producing high-quality products or offering high-quality service McDonald's main aims and objectives are to be the world's best quick service restaurant experience. Which to McDonald's means providing outstanding quality, service, cleanliness and value, so that they can make every customer in every restaurant smile. To achieve their aims and objectives, they are focused on three worldwide strategies: 1. Be The Best Employer Be...

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